University of Edinburgh Business School

Statistics for Analytics.

Build the statistical intuition to turn observations into evidence—from describing data and modelling uncertainty to inference, hypothesis testing, and regression.

9 focused sessions Examples grounded in analytics Interactive Reveal.js slides
μ centre
σ spread
Distribution explorer From samples to signal
live model
observed values
Meanμ
Varianceσ²
Evidencep
ZC Course instructorDr Zexun Chen
Course journey · 01—09

Nine sessions.
One analytical toolkit.

Sessions 1–5 are available now. Further sessions will open as the course progresses.

01Foundations

Data & Data Collection

Data collection, variables, sampling, study design, bias, ethics and responsible use of evidence.

02Exploration

Exploring Data & Introducing Probability

Centre, spread, graphics and a risk dashboard, followed by outcomes, events and the foundations of probability.

03Uncertainty

Probability & Bayesian Updating

Probability interpretations, the law of large numbers, event rules, total probability, Bayes' theorem and random losses.

04Models

Probability Models & Sampling Uncertainty

Bernoulli and binomial models, waiting times, event counts, continuous models, normal calculations and sampling uncertainty.

05Inference

Estimation, Confidence Intervals & Testing

Estimator properties, confidence-interval construction, precision planning, one-sample tests, p-values, and critical regions.

06Decisions

One-Sample & Paired Inference

One-sample applications, exact and approximate proportion tests, paired differences, errors, power, and practical importance.

07Comparison

Comparing Groups & Categorical Outcomes

Independent means, Welch tests, two proportions, chi-square association, goodness of fit, and effect sizes.

08Regression

ANOVA & Regression

Several means, correlation, fitted lines, predictions and slope inference, followed by a first multiple regression with categorical predictors.

09Application

Model Checking & a Complete Analysis

Adjusted models, residual diagnostics, validation, and a 30-minute banking analysis workshop leading to a clear recommendation.

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